Mountain Mike’s is ready to conquer fresh peaks — in Idaho.
The California-based pizza chain, which operates more than 240 locations, plans to make its Gem State debut this year. And it’s aiming high: Five Treasure Valley restaurants are planned.
The first will come in early 2022 at 3340 N. Eagle Road #104 in Meridian. A second is slated for mid-2022 in downtown Boise (at a location to be announced). Gem State Pies, the local franchisee, expects to open four of the five stores before the end of the year.
Wait, what — pizza? There’s no freakin’ way the Boise area can support more pizza. Right?
So, sooo wrong. Americans’ appetite for cheesy pies is nearly insatiable. Even during times of pandemic and recession, pizza sales stay hot. “The pizza segment is booming,” declares a Mountain Mike’s press release, which positions the family-style pizza chain as “an emerging leader in the highly competitive pizza segment.”
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